Our Work
NS Cider Association
NS Cider Association Event Marketing
“The ultimate goal is to take us to a place where people taste a Nova Scotian cider and say “that's a Nova Scotian Cider.””
- Brand Management
- Product Packaging
- Digital & Email Marketing
- Social Media Management
- Web & Graphic Design
- Business Consulting
Taste, Tradition, and Adventure
Alright - let’s get to work! Born out of this goal was the Nova Scotian Cider Route. We developed a brand for the NSCider Route that was fresh, crisp, sweet, tart, refreshing, DELICIOUSNESS… We approached the visuals with a reference to old print techniques, a modern font lock-up, and used a rough illustration style to really bring home the nostalgia. Part of this project was a printed tear away map that was featured at the location of association member cideries. We launched this with a new website for the association as well as a digital campaign to educate and encourage people to Sip their way across the province.
Photography and Illustration Unite
We had some captured some really crisp cider pouring imagery to get those tastebuds really going. High quality images help communicate the serious craft of the business. Cider is so versatile and can be encouraged as serious or casual as you want. It was important to hit both sides of the spectrum when developing the NSCider Route branding.
Results and Outcomes
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