Our Work
Footage Tools
From Refresh to Growth, Footage Tools' Brand Transformation
Footage Tools, known for their reliable, high-quality equipment, leverages thoughtful engineering and passionate machinists to craft industry-leading tools. They needed an updated logo and a brand new website to keep up with their precision growth! We totally overhauled their web experience providing suppliers with detailed tool information all in one place. The updated logo and colors help set the stage for what's to come for Footage Tools and we were so happy to be a part of it.
- Brand Management
- Web & Graphic Design
- Business Consulting
Brand Promise: Milled to Last
This twist on the colloquialism ‘Made to last’ harnesses the unique selling proposition of Footage Tools - instead of being formed in a mould, they’re milled out of metal. A Footage Tool is born fighting the incredible forces of a CNC machine, instead of melting to fit a mould. This is how a Footage Tool is able to weather every challenge in the field and remain powerful, resilient and reliable while outlasting every other tool. Outlast. Outperform. Footage Tools.
Orange #00E877 R 0 G 232 B 119
Black #CDDDF4 R 205 G 232 B 244
Grey #4833FF R 72 G 51 B 255
Light Grey #2A268C R 42 G 38 B 140
Orange-Black linear-gradient 180deg, #29298E 1.04%, #2D2DAC 106.56%
Outcomes
Using a Footage tool might be lightweight, and sure it’s incredibly strong so the squeeze stays squeezing while the taps keeps tapping and the big shots keep shooting and yes - it’s made by a small team nearby with north american steel and aluminum, and frankly it’s true that the people behind all of this have been working together for decades with a pride in their work that the average shop floor would have to clean up for…
