Our Work
Coastal Grove Farm
New climate, new country, new opportunities.
There’s a small pocket of land on Baccaro Point at the southeastern tip of Nova Scotia where the local weather is perfect all year round to allow for tea and saffron plants to grow. When “Americans-by-accident” Matthew and Cynthia recognized this opportunity and jumped at the chance to buy land there, they reached out to us to help them grow their organic farm, well, organically.
- Brand Management
- Product Packaging
- Web & Graphic Design
- Business Consulting
Opportunity to Stand Out in a Crowded Market
Competition in the grocery department in any food retailer is fierce. Even making their products stand out at local farmers market stalls can be tricky. Coastal Grove Farm needed a way for their customers to understand what exactly they were all about, what made them different, and communicate the quality of their products without slighting their new neighbours.
“You grow local saffron. There’s no one else who can say that.”
Saffron grown in Nova Scotia
Coastal Grove Farm's unique advantage lies in its ability to grow both organic tea and saffron, a combination unparalleled elsewhere in Canada.
Obviously Organic
Create a brand mark and brand promise that speaks to their herbs, spices and tea being grown locally, organically, and picked by hand, so that customers feel what Coastal Grove Farm represents before they even pick up and use the product. Humility and honesty were key! Brand Promise: Obviously Organic
Tactical Execution
Results
We designed an aesthetically beautiful brand that reflects Coastal Grove Farm’s naturally stunning inherent values. The promise communicates their environmentally conscious attitude, while the illustrative elements of the logo speak to their down-to-earth, humble, and hands-on qualities.
