Our Work
Hearing Institute Atlantic
The sound of love
Atlantic Canada’s top provider of hearing health services. Audiologist and Specialists enhance the integrity of the profession and provide excellence in total hearing health care.
- Brand Management
- Digital & Email Marketing
- Social Media Management
- Web & Graphic Design
- Business Consulting
The sound of...
a morning walk through the forest
Transforming Hearing Health with Care and Expertise
A comprehensive brand refresh and digital marketing strategy for Nova Scotia’s trusted hearing care provider.
Hearing Institute Atlantic, with over 20 years of experience, offers expert hearing care services. Our goal was to refresh their brand and build a digital marketing strategy that resonated with their audience. We focused on the theme "The Sound of Love," reflecting the emotional connection between patients and caregivers in the hearing loss journey.
A TV spot conceived, produced and delivered to CTV for our client Hearing Institute Atlantic.
Holistic Solutions for a Dynamic Market
A blend of branding, digital marketing, and user experience optimization.
We refreshed the brand with a new logo, guidelines, and creative directions. Our digital ads targeted seniors across Nova Scotia through Google and Meta platforms. Website improvements, including new landing pages and booking forms, made it easier for users to engage. AI content, social media, billboards, and radio ads delivered a consistent message across channels.
Brand Refresh
Black #32373D RGB 50, 55, 61
Primary Orange #E06226 RGB 224, 98, 38
Secondary Orange #E67945 R 72 G 51 B 255
Tertiary Orange #EC9267 R 42 G 38 B 140
AI Generated Content
AI generated images have been rendered to help communicate the creative concepts and build assets for the brand. While these renders are not perfect, they are used as tools of conceptualisation.
Digital Ads
Google and Meta campaigns that boosted bookings.
Social Media
Engaging campaigns for hearing care awareness.
Billboards
Radio Spots
Local ads to broaden reach and reinforce brand identity.
Radio Ad - Join The No One Cares Club
Radio Ad - Where The Rubber Meets The Road
Radio Ad - Ball Hitting A Bat
Driving Growth and Engagement
Results that exceeded industry benchmarks.
Our efforts led to a 30.7% increase in online bookings and a 4.83% conversion rate—well above the industry average. The brand refresh strengthened Hearing Institute Atlantic's position as a trusted provider, and the website enhancements improved engagement and accessibility.
