Services
Brand Management
Good marketing is hard. Great marketing is complex. And the companies who do it right harness a creative, expert team so their brand can reach its full potential. But you know that already. That’s why you’re here.
Make sure yours stands out in a crowd of “meh” marketing
Your brand image is a living thing. From the slightest of cues to the subtlest of hues, it is the spokesperson of your entire operation. Plus, it needs to be heard while competing with hundreds of thousands of others.
What’s the mark your brand will leave in the middle of all that noise? Get clarity and ingenuity that delights your target audience with our team of out-of-the-box creatives and their game-changing ideas.
The TiM signature brand articulation process deep dives into values, promise, and unique selling propositions, to craft a clear and compelling narrative that defines and safeguards your brand's essence.
Pull together every aspect of your brand, so messaging, visuals, and actions are cohesive and synchronized with your strategic goals and market positioning.
Get innovative and engaging ideas that resonate with audiences, translating your brand values into compelling visual and narrative executions.
Market research into consumer behavior, market trends, and competitor strategies informs our all our thinking to help you position and market your brand with intention and effect.
Be ready ahead of time to manage and respond to adverse events or issues that affect your brand's reputation. We’ll prepare strategic messaging and advise transparency to mitigate impact and strengthen trust.
Focus grouping applies qualitative research techniques to gather significant insights, facilitating a deeper understanding of perceptions, preferences, and attitudes so that all branding and marketing resonates with and serves your target market in the best ways possible.
A Success Story of Our Proven Process
Footage Tools approached us with a dual challenge: modernizing their brand while honoring their rich history of craftsmanship and innovation.
Despite their exceptional products—lightweight, durable tools engineered for precision—their messaging was cluttered, failing to convey the core benefits and unique values that set them apart in a competitive landscape. They were ready to move from being a reliable supplier to a recognized leader in the industry, but to achieve this, they needed a clear and cohesive brand narrative.
Our Approach
Simplify (Gathering Information)
In the initial visioning session, we gathered key information about Footage Tools’ features, such as their 40+ years in business, state-of-the-art facility, and CNC machining capabilities. We identified their core offerings, including high-quality, durable tools and strong distributor relationships, forming the foundation for further brand development.
Clarify (Identifying Benefits)
Amplify (Brand Positioning and Promise)
A Stronger Brand for Future Growth
The transformation was profound. Footage Tools emerged with a clear, compelling identity that reflects their dedication to quality and craftsmanship. Their new messaging not only empowered them to stand out in a crowded market but also instilled confidence in their customers, reinforcing their position as a global leader.
Through our Simplify, Clarify, and Amplify approach, we helped Footage Tools transition from a traditional manufacturer to a dynamic brand poised for growth.
